What On Earth Is Going On At West Ham?
West Ham United have the tenth highest average attendances and the seventeenth highest revenue in all of world football.
Theoretically, they ought to be the best placed club to rival the Premier League's Big Six - yet the Hammers finished 14th last season, they just lost their opening game 3-0 against Sunderland, and they are among the favourites to be relegated to the Championship this season.
In this video, HITC Sevens takes a look at West Ham's enormous untapped potential, how and why their owners have squandered it, and the current crisis at the London Stadium.
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