10 Lessons I Learnt from Eddie Jones - 30 Years of Coaching Advice

Eddie Jones has coached at the top of world rugby for over 30 years — Australia, England, Japan — and he’s still learning, still evolving.
In this video, we break down 10 practical coaching lessons from Eddie Jones that every coach can apply — whether you’re at school, club, or professional level.

These are insights you won’t find on a coaching course — straight from Eddie’s experiences in leadership, culture, clarity, and risk-taking.

👇 Watch the full breakdown with timestamps below:

00:00 – Intro
00:22 – Lesson 1: Build culture through how you play
01:01 – Lesson 2: Give ruthless clarity of role
01:35 – Lesson 3: Find what’s holding players back
02:07 – Lesson 4: Coach the game, not the pattern
02:38 – Lesson 5: Take risks & back yourself
03:15 – Lesson 6: Be a student & a thief
03:50 – Lesson 7: Keep your mentorship circle tiny
04:28 – Lesson 8: Choose character over credentials
04:44 – Lesson 9: Be the coach players flock to
05:28 – Lesson 10: Own your mistakes & reinvent yourself

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