Video
Launching LuminaryThreads: 3 Years in the Making
🔗 Shop drop one (early-access password: TRE): luminarythreads.shop
Dominic goes solo to launch LuminaryThreads — a merch brand three years in the making, built on a simple idea: you pass roughly a thousand people a day, and what you wear is the one way to reach them.
Every month, one drop. One short statement meant to inspire, challenge, or move whoever reads it. When it's gone, it's gone for good.
Drop one is the motto that started it all: Turn Your What-Ifs Into Realities.
Only 50 shirts exist. Dom breaks down why he waited three years, why he's taking a loss on the first drop, and what "impact over profit" actually means to him.
🔗 Shop drop one (early-access password: TRE): luminarythreads.shop
📷 LuminaryThreads on Instagram: @luminarythreadsmerch
The Run Down by The Running Effect (our new newsletter!): tinyurl.com/mr36s9rs
Our Website: therunningeffect.run
THE PODCAST ON YOUTUBE: youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ
My Instagram: instagram.com/therunningeffect
Take our podcast survey: tinyurl.com/3ua62ffz
Behind the scenes of The Running Effect: youtube.com/@dominicschlueter
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13 minutes.
