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The Creative Mind That’s Redesigning Women’s Sports as We Know It
General Sports
The Creative Mind That’s Redesigning Women’s Sports as We Know It
Welcome To The Party›
Jan 20, 20261:00:5462.7K views
What happens when a DJ-turned-designer decides women’s sports deserves better than “pink it and shrink it” merch?
Domo Wells, founder and creative director of Dead Dirt and the creative force behind the Washington Spirit’s visual identity, joins Julie Foudy and Abby Wambach to talk about betting on yourself, building a brand without permission, and why the NWSL (still basically a “teenager”) has a rare chance to create heritage from scratch. From tunnel fits and uniform hacks to designing across all 16 NWSL clubs, Domo breaks down how culture, city identity, and women’s buying power can completely reshape the business of sports fashion.
Plus: a truly chaotic “rate our tunnel fits” moment you’ll want to see on YouTube.
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Email — partypeoplequestions@gmail.com
Keep the Party Going:
-USWNT Roster: ussoccer.com/teams/uswnt/roster
-USWNT Television Schedule: ussoccer.com/schedule-tickets/uswnt
-Domo Wells: deaddirt.com
-Lindsey Vonn: nytimes.com/athletic/6948010/2026/01/19/lindsey-vonn-olympics-skiing-knee-replacement
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Chapters:
00:00 — Begin
00:51 — Pregame banter: fashion, sweatpants, and TV life
02:29 — Styling without the price tag
06:03 — Kids, thrift culture, and rejecting materialism
07:28 — USWNT friendlies and soccer updates
13:52 — Lindsey Vonn comeback
17:09 — Abby’s 2007 World Cup story
22:24 — Domo Wells joins the show
26:05 — From music to design: finding the right path
33:18 — What women’s sports merch has been missing
43:00 — Designing for 16 cities and building culture
48:02 — The meaning behind Dead Dirt
50:37 — Tunnel fits, confidence, and personal style
54:30 — Angel City reveal and future plans
56:42 — Why artists matter in women’s sports
59:42 — Wrap-up and where to find us
Frequently asked
Where can I watch this?
Press play above — the video streams right here. The free Spot Sports app also queues clips like this one alongside your followed teams and athletes.
Where is The Creative Mind That’s Redesigning Women’s Sports as We Know It from?
From the Welcome To The Party channel. Tap the channel link below the title to browse more uploads.
How long is this video?
1 hour 0 minutes.
