Why 90% of New College Sports Revenue is Planned for Male Athletes

On the 54th anniversary of Title IX, Abby Wambach, Julie Foudy, and Billie Jean King look ahead at the future of women’s sports in a rapidly changing college athletics landscape. Joined by Women’s Sports Foundation President Swin Cash and CEO Danette Leighton, the hosts break down NIL, revenue sharing, the NCAA settlement, collectives, and the growing concern that women’s sports and Olympic programs could be left behind as new money floods the system.

Together, they unpack why Title IX still matters as much today as it did in 1972, what’s at stake for girls and women at every level of sport, and how intentional investment, transparency, and advocacy can protect the next generation of athletes and leaders.

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Keep the Party Going:

Women’s Sports Foundation: womenssportsfoundation.org

Play to Lead Study: womenssportsfoundation.org/articles_and_report/play-to-lead

Title IX Resources Department of Education:
ed.gov/laws-and-policy/civil-rights-laws/title-ix-and-sex-discrimination

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