Trail Running Is Going Pro. Where Are the Fans?

Trail running is professionalizing fast. Elite athletes are getting faster, performances are becoming more extraordinary, and the gap between professional runners and the rest of us keeps widening. But while the sport has invested in developing professional athletes, what about developing its fans?

In this opening monologue from ANALOG Live in Salt Lake City, Josh Rosenthal explains why Borderlands is building a different kind of trail running experience. From showing up two hours early to an almost empty Western States starting line in 2019, to discovering an unexpected family connection to Western States founder Wendell Robie, Josh tells the story of how ANALOG came to life and why the runners who entertain us deserve to be celebrated like rock stars.

ANALOG Live | Long Live the Local Ultra
Presented by Borderlands Trail & Ultra Running.

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Presented by Kiprun bit.ly/kiprun_yt
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Borderlands explores trail running through culture, media, and the forces shaping it.

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