He Bought a Running Store to Change Trail Running

There are easier ways to love trail running than buying a running store. Vivek Gowri bought San Francisco Running Company, taking responsibility for a community that helped shape his own relationship with the sport. But ownership gave him something more than a business. It gave him an opportunity to influence who feels welcome in trail running.

In this conversation, we explore the responsibility of owning a beloved running store, why representation matters, and what happens when someone who loves a sport decides to help shape its future. From Ben Dhiman's historic UTMB victory to a women's trail half marathon with a $25,000 prize purse, Vivek is putting his convictions into practice.

Presented by Kiprun bit.ly/kiprun_yt

00:00 Why representation matters
01:39 Buying San Francisco Running Company
09:29 Who belongs in trail running?
20:02 Building a business around community
22:03 Rethinking women's trail racing
28:26 What trail running needs to change
33:45 What must never change
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Borderlands explores trail running through culture, media, and the forces shaping it.

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