Inside Canada’s Rugby Factory | Shawnigan Lake School

What happens when a school doesn’t just want its students to play sport… but wants their experience of sport to be excellent?

In this episode of Coaching Culture, I sit down with Tim Murdy, Director of Sport at Shawnigan Lake School in Canada, to explore one of the most unique school rugby environments in the world.

Tim has spent more than 20 years helping build the sporting culture at Shawnigan, has been recognised with a Rugby Canada Lifetime Achievement Award, and has coached across six World Championships.

We get into why rugby is compulsory for younger students, developing players rather than specialising too early, creating safe but genuinely physical rugby environments, developing coaches, the role of parents, and why excellence isn’t only about winning — it’s about making the experience excellent for every kid.

One of my favourite ideas from Tim:

“The ambition shouldn’t be yours. They need to be the athletes.”

We also talk about why Shawnigan opens its doors to national teams, how those little interactions with elite athletes can shape young people, and why great school sport should leave kids looking back years later thinking:

“Wow, that was awesome. I don’t have an ounce of regret.”

A bloody good conversation about rugby, coaching, culture and what school sport should really be about.

Coaching Culture with Ben Herring
Conversations with some of the best coaches and leaders in sport about people, performance and culture.

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✅ About Coaching Culture with Ben Herring.

Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.

My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.

🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
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