Every ride begins with a Blank Canvas–shaped by pedal strokes and pursuit of the road ahead. This new series follows athletes and their chosen artists who blur the lines between sport and art to create something entirely their own. Episode 1, “Circles”, brings Team Visma | Lease a Bike rider Matteo Jorgenson and multimedia artist Annabelle Terry together to explore the shape of a pedal stroke as both physical force and artistic creation, where every circle pushed contributes to Matteo’s story, and Matteo’s story, a work of art. Read more: https://www.sram.com/en/sram/campaigns/blank-canvas?utm_source=youtube&utm_medium=social&utm_campaign=sr-content-smr-feature-blank-canvas-2025&utm_term=sr_blank-canvas-ep.1