UTMB Doesn't Have a Fan Problem

UTMB doesn’t have a fan problem.

After spending a week inside UTMB, I came home with ten things I can’t stop thinking about. Some reinforced what I already believed. Others changed my mind.

Why the people criticizing UTMB still show up. Why TDS might actually be the hardest race of the week. What the elite DNSs really say about professional trail running. Why the women’s race feels different right now. The strange status game around “the chaos” of Chamonix. And why spending time with Raz Rauf reminded me how valuable a real point of view is.

This isn’t a recap of who won. It’s what UTMB looks like when you spend a week paying attention to the culture around the race.

BORDERLANDS TRAIL RUNNING

Chapters
00:00 Introduction
02:36 The Critics of UTMB Are at UTMB
08:12 UTMB Doesn’t Have a Fan Problem
12:24 TDS Might Be the Hardest Race at UTMB
16:26 The DNSs Aren’t About Professionalization
20:38 The Women Are Racing With Ego
24:57 UTMB Isn’t Just About Running
28:20 The Ultimate UTMB Flex Is Not Needing Chamonix
30:34 Brands: Embrace the Chaos
32:21 Read Raz Rauf. Read Running Sucks.
35:45 Limiting Brand Activations Made UTMB Better - The Chamonix Mayor was Right

Presented by Kiprun bit.ly/kiprun_yt
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Borderlands explores trail running through culture, media, and the forces shaping it.

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