You Can Do It All, Just Not All at Once: Fuel Goods Founder (& new mom) Laura Jorgensen

Fuel Goods co-founder Laura Jorgensen is on a mission to make sports nutrition simpler, and she's doing it while rebuilding her body and raising a newborn.

Laura's relationship with movement has never followed a straight line. After three ACL tears ended her collegiate basketball career at Swarthmore, she turned to running, then cycling, and rode it all the way to the pro ranks with 50+ podiums and a spot on the U.S. National Team. Along the way, she co-founded Fuel Goods, the discovery marketplace and Fuel Planner built to take the guesswork out of endurance fueling.

This January, Laura had her knee replaced. This summer, she became a mom for the first time. Now she's easing back into running through run-walk physical therapy, chasing a very different kind of comeback.

The advice that changes everything? You can do it all, you just can't do it all at once.

In this episode, we talk about:

🌀 The story behind Fuel Goods and the Fuel Planner, which turns your training plan into a fueling plan you can actually buy
🌀 How becoming a mom changes your relationship with ambition, time, and performance
🌀 The "highest and best use of my time" question Laura uses to make faster, saner decisions
🌀 Redefining what it means to be a runner in a new season of life

This conversation goes beyond sports nutrition. It's about resilience, patience, and learning how to stack hard things that fill you up instead of drain you.

RESOURCES:
IG: @fuel_goods

Grab a free personalized fueling plan at fuelgoods.com/fuelingplan.

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