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The Hole 9: How Osi Umunna is Bridging the Cultural Gap Between Golf Brands and New Audiences
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What happens when a barber-turned-fashion-entrepreneur decides golf needs a whole new story, then builds the agency to tell it? Host Colin Weston sits down with Osi Umunna, CEO and founder of The Hole 9, to showcase the actual content, brands, and events that are reshaping golf's cultural landscape.
From Black-owned golf ball company Renegade Golf to viral content with Roger Steele to star-studded events with Puma and former NFL athletes, Osi pulls back the curtain on how The Hole 9 bridges the gap between traditional golf brands and the fastest-growing sectors of the game: women, people of colour, and lifestyle-driven newcomers. If you've ever wondered how golf is actually changing, this is the video that shows you, not just tells you.
🔔 .
🎧 listen in to our full conversation with Osi on The ModGolf Podcast
podcasts.apple.com/ca/podcast/the-modgolf-podcast/id1230363725
📖 Video Chapters
00:00 Welcome to ModGolf YouTube – Osi Umunna Returns for the Visual Deep Dive
01:30 The Hole 9 Elevator Pitch: Bridging the Cultural Gap for Golf Brands
03:00 Renegade Golf: The First Black-Owned Golf Ball Company & "The Love Letter" Campaign
06:00 Nikki Blades & Each One Teach One: Creating Community for Golf Entrepreneurs
09:00 Brice Butler's Fast Forever Rider Cup in Nebraska with Puma
11:30 Roger Steele & the Streamsong Sweepstakes with OGIO, Callaway & Kemper Sports
14:00 The Future of The Hole 9: AM Golf, Vegas Baby, Cabo Baby & Saying No
16:30 Why the PGA Show is the Ultimate Launching Pad for Golf Creators
18:00 3 Up-and-Coming Golf Creators You Need to Follow: Claude Robins Golf, Two Caddies Baddies & Adrian Colbert's OTL
20:30 The Adrian Colbert Story: Family First, Golf Second
22:00 How to Connect with Osi Umunna & The Hole 9
🔗 Connect with Osi Umunna & The Hole 9
LinkedIn: Osi Umunna linkedin.com/in/osi-umunna-139bb593
Instagram: @oc.u
Website: www.thehole9.com
Email: osi@thehole9.com
🏌️ Brands, Creators & Events Featured in This Video
Renegade Golf – Black-owned golf ball company founded by Kenneth Duncan
Nikki Blades – Lifestyle host, podcast personality & golf content creator
Brice Butler's Fast Forever Rider Cup – Nebraska golf event with Puma
Roger Steele – Golf content creator & YouTube personality
Streamsong Resort – Sweepstakes event with OGIO, Callaway & Kemper Sports
AM Golf – Tournament experience app expanding into the U.S. market
Vegas Baby Golf Invitational – November 2026 event
Cabo Baby – February 2027 event
Adrian Colbert & OTL (On The Links) – Platform connecting athletes to golf
2CaddieBaddies – Jasmine & Paige, Canadian golf creators
instagram.com/2caddiebaddies
Claude Robins Golf – PGA professional & long drive competitor
🎙️ Listen to the Full Audio Episode
This YouTube video is the visual companion to Osi's full-length interview on The ModGolf Podcast Season 20, Episode 2. Search "ModGolf Podcast Osi Umunna" on Apple Podcasts, Spotify, or wherever you listen.
"Brands can't tell a story if they don't know the whole story. That's where The Hole 9 comes in." — Osi Umunna
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22 minutes.