Running Supply’s Cole Townsend – Footwear, Apparel & the Culture of Running

Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all.

In this episode, we talk about:
– The creation and growth of Running Supply
– Cole’s background in running and the stories that shaped his approach
– Thoughts on key brands like Satisfy and Tracksmith
– The balance between product, performance, and identity
– Where the running industry is heading next

This is a conversation about running, storytelling, and the creative side of a sport that’s always evolving.

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