Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all. In this episode, we talk about: – The creation and growth of Running Supply – Cole’s background in running and the stories that shaped his approach – Thoughts on key brands like Satisfy and Tracksmith – The balance between product, performance, and identity – Where the running industry is heading next This is a conversation about running, storytelling, and the creative side of a sport that’s always evolving. 📌 SUBSCRIBE for weekly ultra-trail race coverage, athlete interviews, brand stories & behind-the-scenes insights from the world of running. • / - /- / - / - / - / - / - / - / - /- / - / - / - / - / - / Merch https://store.irunovermountains.com/ XMiles 10% https://xmiles.avln.me/c/FlZlRfhosOqx Tantrums 15% https://tantrums.avln.me/c/SrLvDYbqkDna Code: TrailTalk15 GOREWEAR 30% https://www.gorewear.com Discount Code: irunovermountains30 Community https://bit.ly/m/irunovermountains