What Coaches get wrong. Gary Gold

What really creates winning rugby teams? Is culture just a buzzword… or the hidden edge behind elite performance?

This week on the Coaching Culture Podcast, Ben Herring sits down with legendary rugby coach Gary Gold for one of the deepest conversations yet on rugby culture, leadership, coaching philosophy and building elite environments.

Gary Gold has coached at the highest levels of world rugby across South Africa, England, Japan and international rugby, including the Springboks, Sharks, USA Eagles, Bath, Newcastle, Worcester and Kobe Steelers.

From Springbok rugby culture to coaching in Japan and the English Premiership, Gary shares hard earned lessons on:

🏉 Building team culture in rugby
🏉 Leadership in elite sport
🏉 Why culture can become a cliché
🏉 Coaching beyond Xs and Os
🏉 Creating environments players want to belong to
🏉 Player development and behaviour change
🏉 High performance rugby environments
🏉 Rugby as a tool for life
🏉 Managing people, pressure and expectations
🏉 Why great coaches focus on people before playbooks

Gary opens up honestly about mistakes, growth and what he has learned from decades in professional rugby.

Powerful themes include:

• “Culture is becoming a cliché.”
• “Coaching is not instruction.”
• “Rugby is more than a game. It’s a metaphor for life.”
• Why environment shapes behaviour
• Why elite teams are built through people and habits

Whether you’re a Springbok supporter, rugby coach, player, parent or leader, this episode is packed with insight from one of the game’s most experienced minds.

Please visit my website to get more information: coachingculture.com.au

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✅ About Coaching Culture with Ben Herring.

Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.

My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.

🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
youtube.com/@CoachingCulture

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