Jared here, and this one is not going to be your standard interview with a basketball coach.

In the first of a two-part episode, I am joined by Canisius University Head Coach Tiffany Swoffard. But to put it more accurately, I WAS joined by Coach Swoffard for the entirety of the 2024-2025 season, in order to provide listeners with a behind-the-scenes look at what it really means to build a Division I program from the ground up. We captured the challenges, breakthroughs, and foundational moments that come with leading an almost entirely new roster with no shared on-court history.

In this episode, Coach Swoffard shares what it’s looked like to prioritize growth over outcomes, why culture fit matters more than talent in recruiting, and how she’s helped her players shift from simply hearing praise to embracing feedback. She talks about what it means to teach the why behind every decision, why her staff treats non-conference games as preparation for March, and how intentional habits—not results—are the foundation for long-term success.

More than anything, she reflects on what it means to lead a group that chose her—how she’s worked to earn their trust, hold them accountable, and build something sustainable. This episode is a rare, honest glimpse into the process of building a Division I culture from scratch, and what it takes to lead with clarity, conviction, and care.

If everything above isn’t enough to convince you to tune in, here’s an important fact that drives the interview: Coach Swoffard’s way works. Canisius was picked to finish dead last in the MAAC in her first year, and her Griffs instead finished tied for 6th. Coach Swoffard’s vision, style, and teachings propelled the shockingly fast growth of a team that had extremely limited D1 playing experience. So, you’re going to want to hear about how she puts it all together.

If you’re a recruit hoping to understand what D1 basketball actually demands—or a coach who knows that success is built well before the wins—this is one you don’t want to miss.

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To obtain more information about my coaching services or to check out the book, visit www.nailtherecruitingprocess.com

Have a question that you’d like answered by me or a guest? Have an idea for an episode topic? Have no suggestions but just want to say hello? Email me at RecruitingGEAR@gmail.com

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Canisius University

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