In Episode 16 host Matt Ward unveils the new-look Running Industry Podcast with exciting changes and developments to the format.

Firstly, the longer-form, interview style with amazing guests that we have had in the first 15 episodes is going nowhere and will continue to be the mainstay of the podcast. We’ve had some incredible feedback on the podcasts and the listener numbers are growing each week. However, as the podcast landscape changes almost week-by-week across the globe, and so there will now be even more Running Industry Podcasts, with even more variety.

Firstly, as of this week, we start the ‘Running Industry Podcast – Weekly News’ pod i.e this one! which will go out on a Weds. This will be short-form, under 10 minutes normally, and be a bulletin format on news and hot topics in the Running Industry.

Secondly, we will also be introducing the ‘Brand Spotlight’ episodes. These will be released regularly and focus on brands, from footwear, to electronics, from apparel to nutrition to training and tracking. Typically 30 mins or so, we’ll take deep-dive into brands and their news, new products and their future direction.

The re-branded ‘In Conversation with’ long-form pods will also be released regularly and still feature amazing guests with fantastic stories as we delve into the background and thoughts of those people that make the Running Industry so rich and diverse.

We have some fantastic guests coming up over the next couple of months including ultra-running legend Anna Frost, former GB athlete, cross country great and now New Balance endurance coach to many Olympic marathon hopefuls, Steve Vernon, Rhys Jenkins the Welsh ultramarathon runner, who will be attempting the mind-blowing Three Peaks JOGLE record in the coming months. Yes, that’s right, John O’Groats to Land’s End including the highest mountain peaks in Scotland, England and Wales along the way and finally in late March we'll be chatting to the founder of the Reebok brand, Joe Foster, discussing his fantastic book, Shoe Maker and look back at his life in building the Reebok brand, from humble beginnings in Bolton, England through to its sale for over $3BN!

Listen and subscribe via all podcast providers and via the Running Industry Podcast website

www.runningindustrypodcast.com

IG @runindustry Tw @runindustry

You can also show your support by donating to the running industry podcast via

Patreon www.patreon.com/runningindustrypodcast

Host: Matt Ward

Produced by amplifi www.amplifi.media

IG @amplifimedia TW @amplifimedia_

All episodes of the running industry podcast are ©supersonic productions

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