American investor-operator Jordan Gardner breaks down the real mechanics of buying and running European football clubs—what to diligence before you wire a euro, how to build a winning dressing-room culture, where undervalued leagues still exist, and why many multi-club ownership (MCO) plays fail in execution.

In this episode, you’ll learn:

Deal selection & diligence: stadium control/leases, geography, roster state, and whether your operating model is actually executable.
MCO realities: where synergies are real vs. slide-deck fiction—talent pathways, commercial ops, and capital load.
Data that creates an edge: what to build in-house, how clubs like Brighton/Brentford inspired the approach, and how to avoid “dashboard theater.”
Women’s football opportunities: spin-offs, JVs, and why top brands still leave value on the table.
Market map: Scandinavia, Scotland, Mexico—structures, language/culture fit, and European slots.
US vs. Europe infrastructure: municipal constraints, permanent facilities, and what actually drives matchday revenue.

First-time buyer pitfalls: timelines, governance, and the hidden costs of “learning on the job.”

If this episode helped, subscribe and share with someone eyeing a club deal.

-------------------------------------------------

© 2025 One Soccer Nation, under exclusive license to One Soccer Nation LLC.

One Soccer Nation:

Website: https://www.onesoccernation.com/
YouTube: https://www.youtube.com/@OneSoccerNation
Twitter: https://x.com/osnationllc
Instagram: https://www.instagram.com/osnationllc/ Facebook: https://www.facebook.com/onesoccernation/?ref=page_internal

-------------------------------------------------

DISCLAIMER:

Kareem Rae runs One Soccer Nation (OSN) all views expressed by him and the guests on his podcast are solely their opinions and do not reflect the views of One Soccer Nation. You should not treat any opinion expressed by Kareem or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational purposes only.

Investment opportunities are offered through One Soccer Nation LLC.

The information contained herein is provided for informational and discussion purposes only and is not intended to be a recommendation for any investment, service, product, or other advice of any kind, and shall not constitute or imply an offer of any kind. Any investment opportunities and/or products or services shown here will only be completed pursuant to formal offering materials, a letter of intent, and/or any other agreements as determined by One Soccer Nation containing full details regarding risks, minimum investment, fees, and expenses of such transaction. The terms of any product, service, or particular investment opportunity, including size, costs, and other characteristics, are set forth in the applicable constituent documents for such product, service or particular investment opportunity and may differ materially from those presented in this presentation. Such terms are subject to change without notice. Quotes included in these materials related to One Soccer Nation’s services should not be construed in any way as an endorsement of One Soccer Nation's advice, analysis, or other service rendered to its clients/investors.

football clubs

Related Tags

Podcasts

Episodes