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As athletes and adventurers, Adam Saks and Ben Parens know the importance of simplicity and high performance in their daily routines. After countless miles and too many products that fell short, they grew frustrated with the lack of effective, clean solutions for chafing. They believe self-care should empower, not compromise. That’s why Live Cushy™ was created: a brand focused on elevating the athlete’s experience with all-natural, non-toxic ingredients that actually work.

Jon chats with Adam and Ben about:

Journey from College Athletes to Runners, to Entrepreneurs
The Inspiration and Backstory of Live Cushy™
Brand Marketing and Community Engagement
Manufacturing, Organic Ingredients, and Quality Control
Customer Feedback and Adaptation
Balancing Growth and Sustainability

Stay connected:

Follow Adam:

https://www.instagram.com/adam_saks/

Follow Ben:

https://www.instagram.com/benparens/

Check out Live Cushy™:

https://livecushy.co/

This episode is supported by:

Beehiiv:

This episode is supported by Beehiiv: Get a free 30 day trial and 20% off your first 3 months using this link: https://www.beehiiv.com/?via=Jon-Levitt

Superfilliate:

This episode is brought to you by Superfilliate. If you're tired of overcomplicated and unnecessarily expensive platforms for affiliate marketing, do yourself a favor and check out Superfiliate.com.

ben parens

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