ONIT’s New Era: Alexis Ohanian, Gravity Baseball, and the Future of College Cards

Ryan Alford talks with ONIT Head of Product Cory Hollingsworth about the company’s biggest recent developments, including new ownership, the launch of Gravity Baseball, and what the next phase of ONIT could look like inside the hobby. Cory explains how Alexis Ohanian’s involvement changes the energy around the brand, why that matters for growth, and how ONIT is staying focused on fully licensed, on-card, college-driven products.
The episode also explores the product side in real detail. Ryan and Cory get into ONIT’s first ion Optichrome release, what separates Gravity from earlier ONIT offerings, why the company believes fun and differentiation matter in pack opening, and how ONIT is trying to support both hardcore collectors and loyal fans of specific schools.
They also discuss football plans, licensing realities, future team additions, and the challenge of building something distinct in a hobby dominated by bigger names. It is a useful episode for collectors who want more context around ONIT’s strategy and where college-card collecting may be headed next.
Topics Covered
What Alexis Ohanian’s involvement means for ONIT
Why Gravity Baseball is an important release for the brand
ONIT’s ion Optichrome debut
The company’s commitment to on-card autos and licensed products
Why college-card collecting is expanding
The design philosophy behind ONIT products
Football teases, future schools, and product expansion
Ryan Alford and Cory Hollingsworth on building a long-term college-card brand
Shop now at onitathlete.com and use code COLLECTORNATION at checkout to receive 15% off your first order!
Links
Collector Nation
https://www.collectibles.show/
https://www.collectibles.show/episodes/
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ONIT Athlete
https://www.onitathlete.com/
Ryan Alford
https://www.ryanalford.com/
https://www.instagram.com/ryanalford/