EP20: Code 15 – From Nike to Building Rugby’s Next Big Brand, Scott Smith

Scott Smith has spent his career designing products for some of the biggest names in sport, including Nike, ASICS, and Canterbury. Now, he’s bringing everything he’s learned into his own venture: Code 15 — a rugby lifestyle brand built on heritage, quality, and storytelling.

In this episode, Scott shares his journey from rugby player to product innovator, reflecting on how the game has shaped his career both on and off the pitch. We dive into what goes into creating world-class sports apparel, the influence of rugby culture on product design, and the lessons he learned working with some of the biggest brands in the industry.

We also explore the vision behind Code 15, the importance of authenticity and exclusivity in rugby branding, sustainable product design, and where Scott believes the future of rugby fashion is heading. If you’ve ever wondered what happens behind the scenes of the world’s biggest rugby brands, this is the episode for you.