The Footballco Business Podcast
Footballco
June 25, 202533 min
Soccer
Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker
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Episode Notes
The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward.
To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring:
- Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker
- Farah Badran - Sport Strategy Consultant at independent sports, culture, and entertainment agency, RISE.
- Andy Jackson - SVP for the Middle East at Footballco
The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox.