Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans featuring panel including:

Mohammed Basrawi - GM and MARCOM Content for the Saudi Pro League

Olek Loewenstein - President of Sports Content at TelevisaUnivision

Shahrukh Sohail - Senior Sports and Entertainment Business Manger at Explere

Marc Veelenturf - CEO Middle East & Türkiye and Chief Growth Officer – International markets at Atos

It’s moderated by our own SVP for the Middle East, Andy Jackson.