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JT Batson, C.E.O. of the U.S. Soccer Federation, joins John to lay out his vision for “the American soccer movement”—a five-year push toward two marquee moments: the 2028 L.A. Olympics and the 2031 Women’s World Cup. Batson makes the case for building the sport at the grade-school level, explains why corporate dollars are suddenly lining up behind soccer, and argues why MLS 3.0’s success is imperative to the sport’s broader rise in America.
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"Has the U.S. Finally Fallen in Love with Soccer?" is an episode of The Varsity. Runtime 43 min. Published July 22, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
