EP14: Finlay Reith - How Content is Changing Rugby, Finlay Reith

Follow Finlay here... https://www.instagram.com/finlay_reith?igsh=cnV6dG05emhraW9t

Finlay Reith went from casual rugby fan to full-time content creator in the professional game.

In this episode, we unpack his journey into rugby media, his transition from university to working at RugbyPass, and what really goes into building engaging rugby content today. Finlay shares insights into player access, content strategy, and why social media is now essential for growing the sport.

We also discuss the importance of community, why players need to embrace their platforms, and how rugby can expand its reach through smarter, digital-first thinking.

A conversation about media, momentum, and pushing rugby forward.