3/16 The Story of the Maryland-UAlbany YouTube Stream

One of the viral moments of last lacrosse weekend was Maryland’s win over UAlbany, which — due to weather — had to be relocated at the last minute, played indoors at the recently renovated Jones-Hill House, previously known as Cole Fieldhouse. As a result, the technology wasn’t in place to broadcast or stream it via the Maryland athletics department’s standard platforms. Terps’ Director of Strategic Communications Jason Yellin was determined to get the game out to those via whatever means necessary due to its historic nature — the first-ever competition played in the converted venue — and the effort resulted in a cell phone stream on YouTube. To learn more about how it came together, IL’s Terry Foy talked to Libby Ellis, Maryland’s AAD Sport Administration, Yellin, intern Matt Sanders and coach John Tillman.