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Motorsports
Race Business: How Flavio Briatore turned a 'very bad idea' into a $150 million F1 deal
The Race F1 Podcast›
Aug 1, 202654:53
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Motorsports
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Alpine's executive advisor and de facto team boss Flavio Briatore, is the latest guest on The Race Business's 'In Conversation With...' series. He talks about how Team Enstone has gone from an $80 million valuation to a $3.5 billion valuation, how highly he rates Pierre Gasly, why he thinks there needs to be 24 sprint races and explains how he turned a 'very bad idea' into a $150 million title sponsorship deal.
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"Race Business: How Flavio Briatore turned a 'very bad idea' into a $150 million F1 deal" is an episode of The Race F1 Podcast. Runtime 54 min. Published August 1, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
