Football Coaching: The Value Of The 3 v 3 Game

Mike Melvin is the Founder and Managing Director of 3v3 UK, one of the leading organisations driving the growth of small-sided football across the UK. Through his work with clubs, leagues, County FAs, the Premier League, and The FA, Mike has helped introduce thousands of young players to the benefits of the 3v3 format.

Over the past decade, he has organised major grassroots and academy events, delivered player development programmes, and played a key role in the growth of 3v3 football both nationally and internationally. His work has contributed to the increasing recognition of 3v3 as an effective way to develop technical ability, decision-making, creativity, and enjoyment in young players.

In this episode, Mike shares the story behind 3v3 UK, explains why small-sided football is transforming youth player development, and discusses the future of grassroots football as The FA prepares to introduce 3v3 as the mandatory format for U7s. Expect practical insights, real-world experiences, and plenty of discussion around creating better environments for young players to learn and thrive.