The Business of Road to the Trials (And What’s Next)

Five months into Season 4, Peter, Matt, and Lindsey sit down for a behind-the-scenes check-in on what’s working, what’s surprised them, and what’s coming next. They talk about how the show came together, why CIM became the season’s biggest inflection point, and how the team is balancing an ever-growing wave of qualifiers with the goal of featuring every athlete who makes the standard. They also share how sponsorships have helped them keep the show running, what they’re learning about audience growth, and why the community response has made this project worth the effort.

A huge thank you to our new sponsors:

Precision Fuel and Hydration is joining the show as our exclusive fueling and nutrition partner for the next six months. We’re excited to work with a brand that’s deeply trusted in endurance sports, and we’re looking forward to going deeper on practical, personalized fueling and hydration strategies for both training and racing.

Wahoo is coming on as a new sponsor as well, and it feels like a big vote of confidence. Their treadmills and training ecosystem are used by athletes at every level, and we’re pumped to partner with a company that’s genuinely embedded in the running world and building products that help people train consistently year-round.