100. Inside Hibs: Heritage and Brand

We're back with our first podcast of 2026.

More importantly, we're back with our 100th podcast episode. We're so happy we've made it this far, and we're equally as grateful for the support and love our listeners have shown us.

This podcast is for you.

On our 100th podcast episode, we're joined by Edd Norval alongside Greg McEwan, former Commercial Director and interim CEO of Hibernian Football Club.

We pull on Greg's experience and talk about how heritage and club identity can be used in brand and marketing campaigns to strengthen the connection we feel with our football clubs.

We talk about everything from commercial deals and sponsorship to kit design and advertising.

It's always a pleasure being able to speak with people who have worked at the highest level of the game. We hope you all get as much out of this podcast as we did.

Thank you as always for your constant support. Here's to our next 100 podcasts!About UsWebsitefootballheritage.co.ukEmailhello@footballheritage.co.ukX@_footyheritageBlueSky@footballheritage.bsky.socialInstagram@_footyheritageYouTube@FootballHeritageFHAbout Our GuestsEdd NorvalEdd is a creative director and brand strategist who has worked across the world on award-winning projects with brands ranging from Hennessey to Hibernian Football Club.Greg McEwanGreg is the founder of McEwan Marketing Group and has over 20 years of experience in the sports and entertainment industry. He has previously worked for Lead, The R&A, The University of Edinburgh and Hibernian Football Club.