S E55: She Found a Gap in Women’s Golf. Then Came the Fight for Her Brand

A gap in women’s golf became a growing business. Then came an expensive fight over the brand she’d built.

Birdie Girl founder Lindzee Barrera joins Jimmy Roberts to explain how she turned a frustrating search for golf gifts into an accessories company she says is on track for $2 million in annual sales. The former Division I golfer shares why she left corporate marketing, chose to grow without investors, and built a business designed to leave room for her family.

Barrera also recounts a domain-name dispute and ongoing trademark challenge—and explains what she believes golf brands still misunderstand about women golfers.

Plus, Jason Caron takes us Inside the Shop for a look at his unusual double life: competing on PGA TOUR Champions while serving as head golf professional at the Mill River Club.

What you'll hear in this episode:

• How Birdie Girl grew from Instagram sales to placements at DICK’S Sporting Goods and Golf Galaxy

• Why products designed for women require more than a different color

• Barrera’s account of the fight over Birdie Girl’s domain names and trademarks

• How Caron balances tournament travel, club responsibilities, and family—and why he’s considering playing less

• A Swing Test of the Nomad portable entertainment system, plus Jimmy’s perspective on Arthur Blank’s influence in golf

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