"We'll Keep You in Mind"

This week, we take a step back and ask a bigger question—who is running really for? After a recent experience got us thinking, we dive into the growing tension between the business of big races and the heart of the running community. We explore how expos and events have evolved, what drives decision-making behind the scenes, and where everyday runners fit into it all. Along the way, we remind ourselves that while sponsors may shape the experience, it’s the runners who give it meaning. From first-timers to back-of-the-pack finishers, we talk about why every mile matters and why every story deserves a place. This isn’t about calling anyone out—it’s about pulling everyone in. Because at the end of the day, we aren’t just part of the race… we are the race.