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James Bordeaux was a 23-year-old in Kentucky, playing EA Sports College Football 27 for a living. Then Electronic Arts — the $50-billion mega-developer backed by the Saudis and Jared Kushner's private-equity firm — tried to extract so-called "microtransactions" from inside his beloved video game. So the furious creator put his mouth where his money is: leading the type of organic, populist revolt that has become all too uncommon in American life. Bordeaux explains to Pablo how fans won a battle... but why consumers may never win the war.
• Previously on PTFO: The "Pay-to-Play" Scheme That (Almost) Ruined Video Games, with Dan Soder
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""Play, Don't Pay": Meet the College-Football YouTuber Who Led a Gaming Revolt" is an episode of Pablo Torre Finds Out. Runtime 36 min. Published July 21, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.