The College Sports Problem Hiding in Plain Sight | IMG Academy CEO Brent Richard

IMG Academy CEO Brent Richard joins Greg Olsen to break down what's really happening at the intersection of youth sports and college athletics. Beyond IMG's world-class boarding school and development platform, Brent dives into the supply-and-demand crisis squeezing high school athletes out of college roster spots — from extended eligibility and the transfer portal to why Olympic sports are more financially viable than headlines suggest. They unpack the Add More Athletes campaign, why families are reclassifying at record rates, and how the NCAA's inability to enforce rules is creating a system where age and experience trump development. This one gets into the business, the economics, and the policy — and it's a conversation every sports parent needs to hear.Sign up for our newsletter at https://www.youth.inc/newsletterFor more, visit https://www.youth.inc/