Episode 81: Hockey’s Most Overlooked Piece of Equipment (w/ Pacific Rink CEO Brad Serkin)

How one hockey dad turned a broken bag into one of hockey's most recognizable gear brands.

Scott and Jamie sit down with Pacific Rink co-founder and CEO Brad Serkin to talk about how a frustrating hockey bag experience sparked an idea that eventually grew into a brand seen in rinks around the country. 

Brad takes us behind the scenes of building Pacific Rink, from prototypes and Kickstarter to getting into major retailers, and explains why the company refuses to launch products just to launch them. He also shares what's coming next, including a wheel bag they've spent years developing and new ideas designed around how hockey players actually use their gear. 

The conversation also gets into surviving COVID, tariffs and supply-chain chaos, designing products through player feedback.

In this episode:

•  How three broken bags helped spark Pacific Rink 
•  Why organization became central to the original design 
•  Going from Kickstarter to major hockey retailers 
•  Why Pacific Rink won't make a product just because competitors do 
•  The wheel bag they've spent years trying to get right 

This one is a look behind a piece of hockey gear most of us never think much about and how two hockey dads built a business by obsessing over it.

Pacific Rink: https://www.pacificrink.com/ discount code: CrazyDad10

Mo's Smile: https://mosmilefoundation.org/
CHD/MSK Donation Page: http://mskcc.convio.net/goto/chdmsc2026

Partners:

• https://www.pacificrink.com/
• https://www.instagram.com/bigjohndangles/
• https://hockeytraining.com/
• https://www.titanbattlegear.com/crazyhockeydads
• https://howieshockeytape.com/
• https://www.athleticperformanceinsight.com/

Socials:

• TikTok: https://www.tiktok.com/@crazyhockeydadspodcast
• X: https://x.com/Crazyhockeydads
• Instagram: https://www.instagram.com/crazyhockeydadspodcast/
• Facebook: https://www.facebook.com/people/Crazy-Hockey-Dads-Podcast/61578631923150/