Joe Newton: From Brentford to Spurs – life as a first-team analyst

Our guest on Episode #79 of the TGG Podcast is Joe Newton.

Joe was part of Thomas Frank's inner circle at both Brentford and Tottenham and is a new breed of analyst.

After starting as a youth player at Tranmere and Wrexham, he got a degree and Masters in performance analysis and secured a job at the New Saints in Wales. 

His big break came when he was appointed first-team analyst at Brentford, where he forged a close relationship with Frank and helped the club gain promotion to the Premier League.

After that came a brief and turbulent spell at Tottenham, which ended in the sack in February 2026. 

Joe told us about his progression in the game, about what makes Brentford special, why things went wrong at Tottenham and about his special relationship with Frank.

In this episode we also have an interview with Adam Ridgewell, who worked for Southampton for five years before becoming Account Manager with Genius Sports.

Adam told us how clubs like Brentford are using Genius Sports' tracking data and Performance Studio to gain an edge in the game.