Loading episode…
Loading episode…

Football
Episode context
Listen here or keep browsing the show and related sport coverage from here.
Scott Siepker joins Chris Williams to discuss how his World Cup videos reached soccer fans around the globe, and what the experience revealed about social media algorithms, viral content and human connection.
Chris and Scott also explore the cultural impact of the World Cup, lessons content creators can take from Scott’s success and some thought-provoking conversations Chris recently had with friends in rural Iowa.
Presented by Steeple Ridge Bourbon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Next listen
All from Iowa Everywhere →
Next listen
Two Guys: Iowa's walk-off win at Michigan, Cyclones stumble against Utah
Listen guide
"CW Pod: How Scott Siepker went viral during the World Cup | Social Media, Algorithms & Life Lessons" is an episode of Iowa Everywhere. Runtime 1 hr 8 min. Published July 21, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.