410 - Bournemouth's "Silent Rebrand" - Fact or Fiction?

Following the launch of the Cherries’ new third kit, fans have been debating more than just THAT sponsor. The use of Bournemouth’s alternative retro-style crest has led some supporters to question whether the club could be preparing to move away from the familiar Dickie Dowsett shield badge.

But is there really anything to worry about? Or is this simply AFCB following a growing Premier League trend of using alternative crests and “dual branding” on kits and merchandise? We take a deep dive into the debate and ask whether the club could really be changing its identity.

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Elsewhere in this week’s Bournemouth Briefing, we look back at the Cherries’ fiery 2-2 draw with Real Betis, discuss the things we’ve noticed from the early days of the Marco Rose era, and assess the red cards, Evanilson’s importance, Alex Tóth’s impressive showing and Amine Adli’s injury concern.

We also react to Enes Ünal’s departure, what it could mean for Daniel Jebbison, the latest encouraging signs regarding Junior Kroupi’s recovery, and Bournemouth’s latest signing Juanlu Sánchez - could he finally be the long-term successor to captain Adam Smith?

Plus, there’s more Vitality Stadium redevelopment to discuss, with the steelwork now starting to rise! 🏗️

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