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"How Sports Sponsorship works in Sport Business" is an episode of BallBusiness Podcast. Runtime 33 min. Published August 31, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
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In this BallBusiness Podcast episode, Nandi Buthelezi shares how sports sponsorship works in sport business, why it is more than putting a logo on sport, and how athletes, agents, and sport organisations can make themselves more valuable to brand partners.
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