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"Why Hollywood Money Is Fleeing to Sports" is an episode of The Varsity. Runtime 43 min. Published November 4, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
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George Pyne, Bruin Capital C.E.O. and former IMG president, joins John to explain why the rights game has never been more nuanced, and why sports has become a safe harbor for money fleeing an increasingly commoditized entertainment business. He also lays out what the NBA should know before it plants a flag in Europe, and makes the case that the chaos in college sports is simply the growing pain of its own success.
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