Why World Cup water break ads are a disaster

The World Cup finally started, with a comfortable win for Mexico, a wretched display from South Africa, a flurry of red cards and even more adverts featuring Christian Pulisic, many of them during the actual game.

Chief football writer Miguel Delaney and senior football correspondent Richard Jolly discuss the ever greater commercialisation of the World Cup and the commercials in the new hydration breaks in the World Cup, Fox Sports’ dumbing down of their coverage and lack of insight, as well as a goal for Raul Jimenez to cherish and a victory to keep Miguel’s hopes of visiting the Azteca alive.

Copa Independent will be recording several podcasts throughout the tournament, hearing from our reporters dotted across the United States and from the heart of the England camp.

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