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My kids do not play hard. It might be the oldest complaint in coaching, and in this episode Coach Collins argues that most coaches are diagnosing it wrong. When a team does not play hard, we tend to treat it like a character problem. That kid is lazy. This group is soft. But playing hard is not a personality trait. It is a standard, and standards have to be taught, defined, and celebrated just like any skill in the game.
The episode starts with a revealing test: if you asked five of your players what playing hard means in your program, would you get the same answer five times? The phrase play harder is not coachable because a kid cannot hit a standard he cannot see. Coach Collins walks through how to turn effort into visible, countable behaviors, things like sprinting the floor both directions, chasing every loose ball to the deck, sprinting to huddles, and picking teammates up off the floor. When effort becomes a checklist instead of a mood, a player can win the night even when his shot is broken.
From there, the conversation turns to what coaches celebrate. Whatever you celebrate is whatever you grow, and your team learns what you really value from the first clip in your film session, not from the slogans on your practice shirts. Coach Collins explains why the first clip should be a charge or a deflection, why charting hustle plays changes behavior, and why every team plays hard at the things the coach counts.
The episode also gets to the heart of effort: connection and clarity. Kids do not play hard for programs. They play hard for people. A player empties the tank when he trusts his coach and cannot stand the thought of letting his teammates down, and that trust is built in the hallway and on his worst days, long before the season starts. Role clarity matters just as much, because a confused player looks lazy, and a kid who does not know how his effort helps the team will never sell out for it.
Finally, Coach Collins asks coaches to look in the mirror. Long lines and long speeches kill effort, standing around teaches standing around, and a standard your star does not have to meet is not a standard at all. The episode closes with a practical challenge: write out five visible behaviors that define playing hard in your program, then teach them the way you would teach a press break. Name them, rep them, track them, and celebrate them.
This is an episode for coaches who are tired of begging for effort in February and ready to start teaching it in August.
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"Ep 1990 Are You Demanding Effort or Teaching It?" is an episode of Basketball Coach Unplugged (A Basketball Coaching Podcast). Runtime 8 min. Published August 10, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.