EP19: Bok On Tour / Off The Pitch – Taking South African Rugby to the World, Darian Ducci

Darian Ducci is the creator behind Bok On Tour and Off The Pitch, two platforms helping rugby reach new audiences through storytelling, social media, and behind-the-scenes content.

In this episode, Darian shares his rugby journey from South Africa to the UK, discussing the influence of coaching, school rugby, and the culture that makes South African rugby so unique. We explore how he built his platforms, the challenges of creating rugby content, and why passion and consistency are essential for anyone looking to grow an audience.

We also dive into player access, media restrictions, the role of social media in modern rugby, and why better storytelling could be one of the keys to growing the game globally. Along the way, Darian gives fascinating insights into South African rugby culture and how content creators can help rugby connect with a new generation of fans.