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Jake Brend and Derek Duke react to the biggest stories from Big 12 Football Media Days, including the viral Brett Yormark-Texas Tech exchange, the conference's new Monster Energy partnership, lingering Brendan Sorsby questions, and their biggest coaching takeaways from Frisco. Plus, thoughts on Jimmy Rogers, Deion Sanders, Rich Rodriguez, and a World Cup-inspired Bigger Than 12 Draft.
🏈 Big 12 Media Days Reactions
The biggest headlines from Frisco.
• Brett Yormark's viral press conference
• Texas Tech's confrontation over Brendan Sorsby
⚡ Monster Energy Joins the Big 12
A landmark sponsorship raises questions.
• Is the deal worth enough money?
• Jersey patches, field logos and branding
• Why the value surprised Jake and Derek
• What it means for the conference moving forward
🎙️ Biggest Coaching Takeaways
Which coaches impressed the most?
• Jimmy Rogers' refreshing honesty
• Rich Rodriguez's regional scheduling idea
• Deion Sanders' outlook entering 2026
• Joey McGuire and Eric Morris stand out
🏟️ Around the Big 12
More news from Media Days.
• Scott Satterfield responds to Brendan Sorsby questions
• Cincinnati's role in the investigation
• Early impressions around the conference
🌍 Plus
• Bigger Than 12 Draft: Which remaining World Cup country would you visit?
• Iowa trivia
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"Bigger Than 12: Big 12 Media Days Reaction, Monster Deal Debate & Texas Tech Controversy" is an episode of Iowa Everywhere. Runtime 59 min. Published July 9, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.