Katie DeFeo
@@katie_defeo
54.9K subscribers199 videos
Lacrosse
Helping college athletes from non-revenue sports build brands to make them money.
Location: US
Joined: October 2014
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@@katie_defeo
June 24, 2024 • 0:50
How Branded Content Affects Engagement
Engagement on college athlete’s posts is either extremely high or extremely low. Here is why👇 When a college athlete posts on social media, their first priority should be to connect with their audience. In order to get to the branded post level, there needs to be a sign of life. Anything. Any video, photo, etc. If a student-athlete doesn’t post often, there will likely still be a brand out there who would like to partner with them. Often times athletes get small sponsorships with brands that don’t align with their values. And these posts begin to take up the whole grid, getting less engagement every time. College athletes… you need to start posting organic, non-sponsored content. That will lead to a bigger bag, a company that aligns with your values, and a happier audience. If you want to know how? Hit the link in my bio to sign up for our weekly newsletter. #personalbrand #collegeathlete #collegeathletes #nil #nildeal #howtogetnildeals #personalbranding #brandmarketing #tipsforcollegeathletes #socialmediatips
June 19, 2024 • 0:36
June 17, 2024 • 0:32
Collaboration fosters UNIQUENESS! 👇
Foster uniqueness through collaboration. At USC during my playing days, I had a series on my YouTube channel called "KT vs." I would play other USC athletes in their sport, and then lacrosse. Was interesting, funny, and easy to replicate. #personalbrand #collegeathlete #collegeathletes #nil #nildeal #howtogetnildeals #personalbranding #brandmarketing #tipsforcollegeathletes #socialmediatips
June 17, 2024 • 0:53
June 13, 2024 • 0:59
Being relatable is the KEY to social media as a college athlete
College athletes: What is the one thing you can do to guarantee success on social media? Being relatable. And, it’s not very hard. Here is a great example of a college athlete taking viewers behind the scenes. 👇 Paige Anastasi, a gymnast for UCLA, regularly documents her athletic career / achievements. Competition vlogs, team travel vlogs, what I eat in a day, etc. But, every now and then she takes viewers even MORE behind the scenes. Meet my friends, sports games, time off from the gym. Now, that might not get as many views as the sports vlogs. But, it will be viewed by the RIGHT people. The true fans of her vlogs will appreciate her relatability. They will look to her friends as characters in the vlog, and they (probably young gymnasts) will find her downtime very relatable. They will be eager to find out how she spends her free time. By opening up and stepping out of her comfort zone, Paige is creating a relationship with her audience. Hats off to Paige, this will pay dividends in the end 👏 #personalbrand #collegeathlete #collegeathletes #nil #nildeal #howtogetnildeals #personalbranding #brandmarketing #tipsforcollegeathletes #socialmediatips
June 12, 2024 • 0:21
June 10, 2024 • 0:48
June 6, 2024 • 0:35
How to foster a CONNECTION with your audience as a college athlete
June 5, 2024 • 0:42
December 8, 2020 • 3:01
WHOLESOME FAMILY FUN | VLOGMAS 2020 EP.4
WHAT'S UP EVERYBODY! Back in the hometown (safely) getting out on the town and having a good time with my family. Follow along for the next 25 days! GET YOUR MERCH: www.ktkollective.com @KTDEFEO on all platforms Chickfila boy: @tnewhouse_photography
