How New Balance Attacked Nike

🔒 Get 64% off Proton VPN: https://protonvpn.com/athleticinterest Thanks a lot for supporting us! 👟 Once known as the ultimate dad shoe, New Balance is now the fastest-growing sneaker brand in the game. While Nike had Jordan and Adidas had Yeezy, New Balance was quietly building a comeback—one smart move at a time. From Steve Jobs and arch support to Aimé Leon Dore collabs, Kawhi Leonard, and Bukayo Saka, this is the story of how New Balance went from “endorsed by no one” to being everywhere — in fashion, in sports, and in culture. ⏱️ Timestamps 00:00 The Business of New Balance 01:21 The Humble Beginnings 03:45 The Rise of Dad Shoes 06:22 The Man Behind the Strategy 08:52 Sponsor Time: Proton VPN 10:12 The Secret Formula & Sports 12:32 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #newbalance #football #athleticinterest