How New Balance Attacked Nike

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👟 Once known as the ultimate dad shoe, New Balance is now the fastest-growing sneaker brand in the game. While Nike had Jordan and Adidas had Yeezy, New Balance was quietly building a comeback—one smart move at a time.

From Steve Jobs and arch support to Aimé Leon Dore collabs, Kawhi Leonard, and Bukayo Saka, this is the story of how New Balance went from “endorsed by no one” to being everywhere — in fashion, in sports, and in culture.

⏱️ Timestamps
00:00 The Business of New Balance
01:21 The Humble Beginnings
03:45 The Rise of Dad Shoes
06:22 The Man Behind the Strategy
08:52 Sponsor Time: Proton VPN
10:12 The Secret Formula & Sports
12:32 The Future

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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