Who's Spending the MOST in College Basketball?

How much does it really cost to build a winning college basketball team in 2026-27? With roster values ranging from $5 million to more than $25 million, college basketball's NIL arms race is changing the sport.

The Eye on College Basketball crew breaks down the financial landscape of college hoops, examining NIL spending tiers, the growing gap between programs, and what it takes to assemble a roster capable of competing for a national championship.

Which programs have the resources to compete with the biggest spenders? Can teams with smaller budgets still make a deep NCAA Tournament run? And how much does money really matter when it comes to winning in March?

From multimillion-dollar rosters to the changing economics of recruiting and the transfer portal, we're breaking down the cost of competing in college basketball in 2026-27.

0:00 Intro
2:00 Explaining the reporting
22:00 Tier 1
31:35 Tier 2
35:55 Tier 3
43:45 Tier 4
50:45 Tier 5
54:00 Tier 6
56:15 Tier 7