Journalist Charlotta Billstrom returns home to Sweden to meet the Soft Hooligans, The fan group showing a new way of what football fandom looks like. What started as a few voices wanting more from the matchday experience has become a movement of over 5000 members. Loud, proud, and radically inclusive, they’re building a new kind of matchday experience — one where everyone is welcome and the love for the game is louder than ever. From pre-match meet-ups and marches to 90 minutes of relentless chants in the stands, this is a story about a new energy in football, about community, about the power of showing up and redefining what it means to support a national team.