When Nike Dumped Roger Federer | Served with Andy Roddick

Tony Godsick takes us inside the biggest brand pivots of Roger Federer’s career—leaving Nike, signing a long-term Uniqlo deal, and betting on On Running with equity. Tony shares the real story behind Federer’s surprise Uniqlo debut at Wimbledon and the logic of choosing a fashion-first partner and a Swiss performance startup at the twilight of a playing career.

COMMENT BELOW
What surprised you most about the Uniqlo deal story?
Where does Federer rank among all-time best brand builders in sports?

📩 Sign up for the 5 Setter Newsletter here: servedmedia.substack.com

Check out some Served Merch: store.servedpodcast.com

🎾 Join the Served Chucker's Club for Exclusive Perks: youtube.com/channel/UC0k_--YLuTNuDvq1Dw4zHmw/join

📱If you're new to the Served with Andy Roddick, we're happy you're here! Follow us for more:
instagram.com/servedpodcast
bsky.app/profile/servedpodcast.bsky.social
tiktok.com/@served_podcast

—

Served with Andy Roddick is your home for all the ATP and WTA Tours Tennis Breaking News, Draw Previews, Match Recaps, Player Interviews, Match Previews and more. We cover the largest tournaments throughout the season including the Australian Open, Roland Garros, Wimbledon, US Open, Shanghai and talk about the best players including Novak Djokovic, Carlos Alcaraz, Jannik Sinner, Rafael Nadal, Coco Gauff, Iga Świątek, Naomi Osaka, Aryna Sabalenka, Alexander Zverev, Daniil Medvedev, Emma Raducanu, Stefanos Tsitsipas, Roger Federer, Jack Draper.

—