Video
He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years
Basketball
He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years
ALL THE SMOKE›
Jun 4, 202653:2184.2K views
Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to get there. At 16, he was convicted of second degree murder. He served four and a half years in prison. That's not the beginning most people picture when they think about the man who ran Jordan Brand. Caron Butler, who walked a similar road before the NBA, joins the conversation. Between the two of them, they cover a lot of ground on what it actually takes to make it out and build something real. This is one of the most important episodes we've done.
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00:00 - Intro
00:56 - Caron Butler on making Myron Gardner apologize to Klay Thompson
03:31 - Larry Miller’s murder charge story
14:02 - Caron Butler’s wakeup call
19:02 - Jim Calhoun’s recruitment of Caron
20:03 - Dynamics of street life
22:23 - How Larry Miller got on with Jordan Brand
30:01 - AD Break: DraftKings Sports, Scary Movie, Jägermeister,
32:00 - Portland Trail Blazers owner Tom Dundon’s cheap reputation
34:07 - Reacting to Dirk’s Caron Butler story
38:32 - Caron’s experience with Erik Spoelstra and Pat Riley
40:51 - NBA Jump Program
46:46 - How Caron and Larry got connected
49:44 - Quick hitters
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53 minutes.
