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The Boom in Women’s Sports: WNBA, NWSL & Brands Following the Money | Women's Sports Now
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The money is officially flowing into women's sports! 💸 Following a massive Nielsen report revealing that US audiences consumed 46 billion minutes of women's sports in 2025, Women's Sports Now is "following the money."
The Women's Sports Now crew breaks down the massive influx of corporate sponsorships from beauty giants like Sephora (Unrivaled, Golden State Valkyries), Glossier, and e.l.f. Cosmetics. From Lexie Hull and Satou Sabally looking flawless on the court to college stars like Azzi Fudd and Flau'jae Johnson entering the WNBA with 22 endorsement deals each, the business of women's sports has never been stronger! 0:00 The Explosive Growth of Women's Sports Revenue
0:52 Beauty Brands Betting Big on Female Athletes
3:14 Health, Wellness, and Corporate Partnerships
5:14 High-Fashion Takes the Field
Your weekly home for WNBA news, NCAA women's basketball, NWSL, and everything happening in women's sports right now.
Women's Sports Now is the show for real conversations about the week's biggest moments in women's sports — from the WNBA Draft to March Madness, the NWSL season, Wimbledon, and beyond. Every week, our expert panel breaks down the headlines, brings insider coverage, and cuts through the noise with unique perspectives you won't get anywhere else.
Hosted by:
🎙️ Sarah Tiana · Suzy Shuster · Renee Montgomery · Colleen Wolfe
🔴 LIVE every Thursday at 3PM PT / 6PM ET on ESPN
📺 Full episodes, highlights & clips right here on YouTube
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Brought to you by Rich Eisen Productions & Firefly Studios.
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Brought to you by Rich Eisen Productions, Firefly Studios, Hello Sunshine, APX Content Ventures, and Think Tank Productions.
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0:00 The Explosive Growth of Women's Sports Revenue
0:52 Beauty Brands Betting Big on Female Athletes
3:14 Health, Wellness, and Corporate Partnerships
5:14 High-Fashion Takes the Field
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